Farmer Dan

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Top 5 Consumer Questions from 2013 Farmer’s Markets

You’ve got questions. We’ve got answers! As many of you know, Little Wagon Produce can be found at many local farmer’s markets in Sussex County. Here’s the questions (and answers) Mom and I witnessed the most from consumers at local farmer’s markets in Delaware this past year:

#5 Question: Do you have strawberries?

Answer: It depends on when you ask us! On Delmarva, strawberries typically ripen in May. Sometimes it’s early May. Sometimes it’s late May. It’s rarely before May because the threat of frost usually lasts until May 15. It’s rarely in June because the temperature becomes too hot. As you can tell, strawberries are fickle. Too much rain, they rot. Too much heat, they get mushy. Too cold, they don’t ripen. Therefore, if you see a farmer with strawberries in July and August, they aren’t from the Delmarva Peninsula! And that’s why we don’t sell strawberries in July. We try to only sell produce which we grow. I often take this Availability Chart below, provided by DDA, and post it to help customers understand.

Availability Chart

#4 Question: Are you organic?

Answer: No. Why? Because Farmer Dan learned how to farm the conventional way and wants to keep prices reasonable for our customers. He has a pesticide license and only sprays the vegetables when he sees evidence of an insect or weed. He does not spray sporadically because chemicals are very expensive.

Research shows that organic does not necessarily mean a healthier product. A recent review of over 400 scientific papers concluded organic and conventional foods remain equally healthy. In order to be certified organic, we would have purchase an expensive license, buy and plant more seed so that we have enough yields, and employ more labor to remove weeds by hand. This is the reason organic produce costs more.

Our advice? Simply wash your produce thoroughly, whether it’s organic or not! I love this video from a farmer in Kentucky who shares her take, as a mother and farmer, on organic produce:

#3 Question: Can I freeze corn?

Answer: YES! Many customers share ways that they freeze it. Here’s one way how:

Freezing Sweet Corn

#2 Question: How long does sweet corn last?

Answer: The best way to store fresh corn, besides freezing, is to keep it cool. We recommend storing it in the refrigerator and leaving it in the husk when storing. The husk protects it from the air, which causes it to dry out. Our super sweet corn varieties last up to 7 days if kept in the refrigerator! Trust us, it works!

And the #1 Question: Is your corn GMO?

Answer:  No. Why? Genetically modified sweet corn seed has not been available long. We have chosen not to purchase it. This type of seed tends to be more expensive and we don’t feel it is worth the cost because we are not growing large amounts for a cannery, etc. Most vegetable seeds are not GMO altered. Currently, there are only 8 crops commercially offered from GMO seeds in the U.S. Please check out the graphic below. This website and link offers great insight to GMO answers: www.gmoanswers.com

47624_FINAL_GMO_Infographic_JpegHiRes-573

We look forward to answering more consumer food questions and educating the public at the 2014 Farmer’s Markets! Happy New Year!

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Are you Farmer’s Market Ready?

A sure sign of spring and summer is farmers markets; many of which have begun already this year. Little Wagon Produce has been busy with two so far-the Milton Farmer’s Market on Friday afternoon and the Riverwalk Farmers Market, which is in downtown Milford every Saturday morning. This week was the return of the Georgetown Farmers Market which is on Wednesday afternoons.

I always look forward to returning to the Riverwalk Farmers market every spring because we’re amazed at the loyalty of many of our customers year after year. Many of our regulars ducked showers last weekend to see us and to find Mother’s Day flowers or produce.  The past 2 weekends, I’ve received many of the same questions such as “Do you have sweet corn yet?” and “Are the strawberries local?” These are great questions and it always helps when the farmer is right there to answer. Anytime my Dad visits the market he is usually surrounded by inquiring customers about the food he grows.

Farmer Dan is on right. Its rare to see him at the market! He's usually in the field.

Farmer Dan on right. Its rare to see him at the market but the customers love to talk to him! He’s usually in the field picking the produce or keeping the irrigation going.

Sometimes I take this chart, made by the DE Dept. of Ag, to offer customers insight about the growing season in Delaware. It helps a customer understand that sweet corn is never ready in Delaware until the last week of June or thereafter. So please don’t believe any of the false advertising you may see!!! I can also assure you that almost all produce will be a little later than normal this year because of the cold wet spring. No strawberries have been local until this past weekend. I know this confuses customers because last year the weather was extremely mild and strawberries came on early. I try to remind customers that farmers are always at the mercy of Mother Nature. Here are some more tidbits to help you be “farmers market ready”:

  • Bring cash! Many vendors are small businesses and cannot afford the fees accompanied with credit card machines.
  • Bring your own bags! The recyclable grocery bags work great for this! By doing this, you will help the environment and help us because plastic bags are an additional expense to vendors that we usually do not pass on to the customers. We even have to pay more and go out of the way to find heavy-duty plastic bags to hold a dozen ears of sweet corn.
  • Bring a friend! Word of mouth is the best marketing for us!
  • Don’t be afraid to ask! Many markets have an information booth or a “Market Manager” to oversee the routine each week. Some markets even have a bell that rings before you can sell anything (Milton).
  • Spread the love! Hopefully you will find more than one vendor to patronize. In Milford, there are many wonderful downtown businesses such as Dolce Coffee Shop, Blooming Boutique, and Georgia House Restaurant.
  • Bring your smile! Many vendors love to talk and engage their customers, including us.
  • Stay updated! Many thought the market was canceled last Saturday because of the rain but we were open. Check to see if your local market has a Facebook page and/or website.

Thank you to all our loyal customers who already know the ropes! And for all the newbies, I hope to see you soon! For a market near you, see the 2013 Farmer’s Market Directory here.