awesome sweet corn

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Top 5 Consumer Questions from 2013 Farmer’s Markets

You’ve got questions. We’ve got answers! As many of you know, Little Wagon Produce can be found at many local farmer’s markets in Sussex County. Here’s the questions (and answers) Mom and I witnessed the most from consumers at local farmer’s markets in Delaware this past year:

#5 Question: Do you have strawberries?

Answer: It depends on when you ask us! On Delmarva, strawberries typically ripen in May. Sometimes it’s early May. Sometimes it’s late May. It’s rarely before May because the threat of frost usually lasts until May 15. It’s rarely in June because the temperature becomes too hot. As you can tell, strawberries are fickle. Too much rain, they rot. Too much heat, they get mushy. Too cold, they don’t ripen. Therefore, if you see a farmer with strawberries in July and August, they aren’t from the Delmarva Peninsula! And that’s why we don’t sell strawberries in July. We try to only sell produce which we grow. I often take this Availability Chart below, provided by DDA, and post it to help customers understand.

Availability Chart

#4 Question: Are you organic?

Answer: No. Why? Because Farmer Dan learned how to farm the conventional way and wants to keep prices reasonable for our customers. He has a pesticide license and only sprays the vegetables when he sees evidence of an insect or weed. He does not spray sporadically because chemicals are very expensive.

Research shows that organic does not necessarily mean a healthier product. A recent review of over 400 scientific papers concluded organic and conventional foods remain equally healthy. In order to be certified organic, we would have purchase an expensive license, buy and plant more seed so that we have enough yields, and employ more labor to remove weeds by hand. This is the reason organic produce costs more.

Our advice? Simply wash your produce thoroughly, whether it’s organic or not! I love this video from a farmer in Kentucky who shares her take, as a mother and farmer, on organic produce:

#3 Question: Can I freeze corn?

Answer: YES! Many customers share ways that they freeze it. Here’s one way how:

Freezing Sweet Corn

#2 Question: How long does sweet corn last?

Answer: The best way to store fresh corn, besides freezing, is to keep it cool. We recommend storing it in the refrigerator and leaving it in the husk when storing. The husk protects it from the air, which causes it to dry out. Our super sweet corn varieties last up to 7 days if kept in the refrigerator! Trust us, it works!

And the #1 Question: Is your corn GMO?

Answer:  No. Why? Genetically modified sweet corn seed has not been available long. We have chosen not to purchase it. This type of seed tends to be more expensive and we don’t feel it is worth the cost because we are not growing large amounts for a cannery, etc. Most vegetable seeds are not GMO altered. Currently, there are only 8 crops commercially offered from GMO seeds in the U.S. Please check out the graphic below. This website and link offers great insight to GMO answers: www.gmoanswers.com

47624_FINAL_GMO_Infographic_JpegHiRes-573

We look forward to answering more consumer food questions and educating the public at the 2014 Farmer’s Markets! Happy New Year!

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Farmers’ Markets: Past, Present, Future Part I – Getting Started

Did you know there are 27 farmers’ markets in the First State? Many are opening this weekend, including the Western Sussex Farmer’s Market in Seaford. They’re popping up everywhere! So, have you visited one yet? If not, you might be missing out on what has become the nucleus of most downtown’s thriving economies. Last year, with only 16 markets, sales totaled $1.8 million. It’s like having your good old corner store, with a produce section, in walking distance of your favorite coffee shop, restaurant, bank, and bakery shops. I bet there’s one near you, with 12 new locations opening this summer. Check out the Department of Agriculture’s directory for locations and times.

But believe it or not, the idea is not new. Many markets such as Lewes and Milford began over ten years ago. I’ve had the pleasure to participate in several through my work with my parent’s business, Little Wagon Produce. I got the call to help my Mom in downtown Milford five years ago, as she could no longer handle the volume by herself. In 2001, she began to transport fresh produce to Milford every Saturday morning. It took years for her to establish the LWP  name in Milford and I’m proud to witness and learn from it.  The work  and time required has not been easy. In order to build this market over a decade, Mom had to be:

  1. dependable– this means you have to show up every week of the market. It allows customer’s to rely on you and what you offer. This is hard for small farmers who do not grow large volumes.
  2. communicative– you have to take the time to talk and listen to the customers to find out what they like, need, and want! Then you have to follow thru and either provide it or help them find it!
  3. educative– you have to take the time to help customers understand what you grow and what you do to get it to the market every week (planting, picking, packing, refrigerating, loading, fuel for transporting, labor, etc).
  4. collaborative– you have to support the market by working together with fellow vendors. Each week Mom makes a round to buy from other vendors and we love to send customers to other vendors. For example, we send customers to co-vendor Tracy Riley of Houston Country Gardens when they ask for perennial flowers, since we only grow annuals, and she does the same for us.
  5. and embedded in the community– it helps to know customers by name, where they work, and what happened last week in the news. We do not live in Milford, but we make it a priority to frequent its businesses and events often.

The best part about farmers’ markets is getting to know our customers. He or she could be the town mayor, a local school teacher, or a retired grandparent. They then go out into the community and tell everyone to go downtown for the “awesome sweet corn” from Little Wagon. Word of mouth truly is a small business’s best advertisement.

Personally, the market has afforded me many opportunities. I feel embedded in the Milford community myself. I have met several people I now consider friends, such as the local postmaster (he likes to hug me), a local news reporter (she likes to talk about running), and a fellow co-worker’s dad (he likes to pick on me and calls me “corn-girl”).  I love to be outside and I admit, its great exercise, too. Do you know how hard it is to pack and unpack two box trucks?!! It’s also my way of staying involved in the family farming business. I love to help customers understand the seasonality of produce and how to pick it. It’s great to be able to spend time with my family. Not only do I get to learn from Mom but I also get to see my grandfather, Pop-Pop Bob. He doesn’t like to miss a Saturday and gets several hugs and kisses from customers. I also have a good friend, Wendy, that shares my love for the market and comes every week to help us.  My younger sister, Amber, has recently joined in on the weekly ritual as well.

I plan to continue writing about farmer’s market activity throughout the summer. But I can’t end this post without saying thank you to all of our farmer markets’ customers. We appreciate your time and business and I hope my family can continue to serve local communities with fresh, local food for a reasonable price. In today’s world, I truly believe we take our easy access to food for granted.

Becky Vanderwende (Mom) at the 2005 Strawberry Festival explaining to the customer how to best care for the flowers she’s about to purchase.

Seaford Farmers Market

Mom and Dad always said to not be afraid to show customers our produce. We understand that people want to see that the product is good. I love showing them how full our ears are and how good it looks!