Little Wagon Produce

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Top 5 Consumer Questions from 2013 Farmer’s Markets

You’ve got questions. We’ve got answers! As many of you know, Little Wagon Produce can be found at many local farmer’s markets in Sussex County. Here’s the questions (and answers) Mom and I witnessed the most from consumers at local farmer’s markets in Delaware this past year:

#5 Question: Do you have strawberries?

Answer: It depends on when you ask us! On Delmarva, strawberries typically ripen in May. Sometimes it’s early May. Sometimes it’s late May. It’s rarely before May because the threat of frost usually lasts until May 15. It’s rarely in June because the temperature becomes too hot. As you can tell, strawberries are fickle. Too much rain, they rot. Too much heat, they get mushy. Too cold, they don’t ripen. Therefore, if you see a farmer with strawberries in July and August, they aren’t from the Delmarva Peninsula! And that’s why we don’t sell strawberries in July. We try to only sell produce which we grow. I often take this Availability Chart below, provided by DDA, and post it to help customers understand.

Availability Chart

#4 Question: Are you organic?

Answer: No. Why? Because Farmer Dan learned how to farm the conventional way and wants to keep prices reasonable for our customers. He has a pesticide license and only sprays the vegetables when he sees evidence of an insect or weed. He does not spray sporadically because chemicals are very expensive.

Research shows that organic does not necessarily mean a healthier product. A recent review of over 400 scientific papers concluded organic and conventional foods remain equally healthy. In order to be certified organic, we would have purchase an expensive license, buy and plant more seed so that we have enough yields, and employ more labor to remove weeds by hand. This is the reason organic produce costs more.

Our advice? Simply wash your produce thoroughly, whether it’s organic or not! I love this video from a farmer in Kentucky who shares her take, as a mother and farmer, on organic produce:

#3 Question: Can I freeze corn?

Answer: YES! Many customers share ways that they freeze it. Here’s one way how:

Freezing Sweet Corn

#2 Question: How long does sweet corn last?

Answer: The best way to store fresh corn, besides freezing, is to keep it cool. We recommend storing it in the refrigerator and leaving it in the husk when storing. The husk protects it from the air, which causes it to dry out. Our super sweet corn varieties last up to 7 days if kept in the refrigerator! Trust us, it works!

And the #1 Question: Is your corn GMO?

Answer:  No. Why? Genetically modified sweet corn seed has not been available long. We have chosen not to purchase it. This type of seed tends to be more expensive and we don’t feel it is worth the cost because we are not growing large amounts for a cannery, etc. Most vegetable seeds are not GMO altered. Currently, there are only 8 crops commercially offered from GMO seeds in the U.S. Please check out the graphic below. This website and link offers great insight to GMO answers: www.gmoanswers.com

47624_FINAL_GMO_Infographic_JpegHiRes-573

We look forward to answering more consumer food questions and educating the public at the 2014 Farmer’s Markets! Happy New Year!

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Are you Farmer’s Market Ready?

A sure sign of spring and summer is farmers markets; many of which have begun already this year. Little Wagon Produce has been busy with two so far-the Milton Farmer’s Market on Friday afternoon and the Riverwalk Farmers Market, which is in downtown Milford every Saturday morning. This week was the return of the Georgetown Farmers Market which is on Wednesday afternoons.

I always look forward to returning to the Riverwalk Farmers market every spring because we’re amazed at the loyalty of many of our customers year after year. Many of our regulars ducked showers last weekend to see us and to find Mother’s Day flowers or produce.  The past 2 weekends, I’ve received many of the same questions such as “Do you have sweet corn yet?” and “Are the strawberries local?” These are great questions and it always helps when the farmer is right there to answer. Anytime my Dad visits the market he is usually surrounded by inquiring customers about the food he grows.

Farmer Dan is on right. Its rare to see him at the market! He's usually in the field.

Farmer Dan on right. Its rare to see him at the market but the customers love to talk to him! He’s usually in the field picking the produce or keeping the irrigation going.

Sometimes I take this chart, made by the DE Dept. of Ag, to offer customers insight about the growing season in Delaware. It helps a customer understand that sweet corn is never ready in Delaware until the last week of June or thereafter. So please don’t believe any of the false advertising you may see!!! I can also assure you that almost all produce will be a little later than normal this year because of the cold wet spring. No strawberries have been local until this past weekend. I know this confuses customers because last year the weather was extremely mild and strawberries came on early. I try to remind customers that farmers are always at the mercy of Mother Nature. Here are some more tidbits to help you be “farmers market ready”:

  • Bring cash! Many vendors are small businesses and cannot afford the fees accompanied with credit card machines.
  • Bring your own bags! The recyclable grocery bags work great for this! By doing this, you will help the environment and help us because plastic bags are an additional expense to vendors that we usually do not pass on to the customers. We even have to pay more and go out of the way to find heavy-duty plastic bags to hold a dozen ears of sweet corn.
  • Bring a friend! Word of mouth is the best marketing for us!
  • Don’t be afraid to ask! Many markets have an information booth or a “Market Manager” to oversee the routine each week. Some markets even have a bell that rings before you can sell anything (Milton).
  • Spread the love! Hopefully you will find more than one vendor to patronize. In Milford, there are many wonderful downtown businesses such as Dolce Coffee Shop, Blooming Boutique, and Georgia House Restaurant.
  • Bring your smile! Many vendors love to talk and engage their customers, including us.
  • Stay updated! Many thought the market was canceled last Saturday because of the rain but we were open. Check to see if your local market has a Facebook page and/or website.

Thank you to all our loyal customers who already know the ropes! And for all the newbies, I hope to see you soon! For a market near you, see the 2013 Farmer’s Market Directory here.

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Rearranging

I was doing so good. I started the year off right with 6 blog posts in January of 2013. I refreshed the blog homepage and caught up on my ag reading. I rearranged and cleaned up from the wedding and the holidays. But then life happens. Things change and you rearrange again. Some things get done well. Others get lost in the transition, such as my work with this blog. But I’m catching up and looking forward to the future! Here’s the reason for so much “rearranging”:

On Feb. 1, we settled on a new home and a small farm. We have been cleaning, painting, and rearranging ever since.

On Feb. 1, we settled on a new home with some acreage. We have been cleaning, painting, and “rearranging” ever since.

At the end of February, our church lost a loved one, Mrs. Barb Hanson. She was one of the first ones that reached out to me as a guest this time last year. She helped me with our wedding and was so excited we chose Prospect as our church and on our wedding day. She was always smiling. The last time we talked, she was excited to come over and see our new house. We will miss her...

At the end of February, our church lost a loved one, Mrs. Barb Hanson. She was one of the first members that reached out to me as a visitor this time last year. She helped me with our wedding and was so excited we chose Prospect for our wedding day (as you can see above). She was always smiling. The last time we talked, she was excited to come over and see our new house. We will miss her…

In March, I began to teach a 7 week political course for Wilmington University. I usually teach quite a few courses over the winter as a part-time adjunct. It's my way to stay involved in teaching but it takes up a lot of my spare time. I also developed a health care policy course online. I take the material from the text and convert it to an online format using Blackboard. Very time consuming and challenging. All of the courses I'm involved in are for the new Government & Public Policy undergraduate program at Wilmington University. My goal is to lighten my load in the future to "rearrange" my spare time priorities.

In March, I began teaching a 7 week political course for Wilmington University. Since 2009, I have taught quite a few courses over the winter as a part-time adjunct. It’s my way to stay involved in teaching but it takes up a lot of my weekends and spare time. I also developed a health care policy course online. I take the material from the text and convert it to an online format using Blackboard. It’s very time-consuming and challenging. All of the courses I work on are for the new Government & Public Policy undergraduate program at Wilmington University. I’m looking forward to a break over the summer! My goal is to lighten this load as I “rearrange” my spare time priorities.

By the end of March, I had already found a greenhouse frame for sale. Breck, Dad and I went to pick it up. I can't wait to get it up at our new place. At the same time, Scott was working on framing in our pole barn.

By the end of March, I already found a greenhouse frame for sale. Farmer Dan, Breck, and I went to pick it up. I can’t wait to get it up at our new place. At the same time, Scott was working on the inside of our pole barn.

April is the month for birthdays in my family. Pop-Pop Messick, Danna, Derek, Devon, Alanna, Brielle, Jesse, and Townsend celebrated their birthday. Here Alanna celebrates turning 12! Brielle turned 9!

April is the month for birthdays in my family. Pop-Pop Messick, Danna, Derek, Devon, Alanna, Brielle, Jesse, and Townsend celebrated birthdays. Here, Alanna celebrates turning 12! Brielle turned 9! Where did the time go? They’re going to be taller than me soon!

Breck and Mom also got back into the greenhouse in late March and early April. Most of the flowers are ready now. Mom and I have been updating our website and working on farmer's market applications. Amber has been helping as well and decided to try out the Milton Farmer's market, which is on Friday nights from 3:30-6:30 pm. Its a success so far-they sold out of all flowers and veggies last Friday!

Breck and Mom also got back into the greenhouse in late March and early April. Most of the flowers are ready now. Mom and I have been updating our website (www.lilwagon.com) and working on farmer’s market applications. Amber has been helping and decided to try out the Milton Farmer’s market, which is on Friday nights from 3:30-6:30 pm. It’s a success so far-they sold out of all flowers and veggies last Friday! We begin Milford farmer’s market on Sat., May 4, 9am-1pm.

And by the end of April, we are getting ready to plant our own little garden. We're also "rearranging" the landscaping and the driveway. Lots of work to do! I spent most of the weekend washing windows.

And by the end of April, we are getting ready to plant our first garden. We’re also “rearranging” the landscaping and the driveway. Lots of work to do! I spent most of the weekend washing windows. Scott worked on the yard.

And last but not least, our pups have finally adjusted to all the rearranging. Lucy (black, female) was a little unsure at first but loves to sit on the back step in the sun with me now. She also loves to lick on the neighbor's kids! Deuce loves all the room to run and roll around. Lucy will be 1 year old in May.

And last but not least, our pups have finally adjusted to all the rearranging. Lucy (black, female) was a little unsure at first but loves to sit on the back step in the sun with me. She also loves to lick on the neighbor’s kids! Deuce loves all the room to run and roll around with his bone. Lucy will be 1-year-old in May. We hope for lots of puppies in the future!

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A “Buy Local” Wedding: The Chow

Scott said from the beginning that he wanted to have a pig roast reception. I loved the idea because we don’t get to eat fresh pulled pork often and it could potentially make the reception setting less formal. It was also a great way to include Scott in the planning and let him be responsible for a few things! He already had a connection from Maryland, through the beef farm he managed for 7 years. His name is Mr. Dean Ayres and his set up is called “Pork & Deans“. The name may make you laugh but when it comes to cooking BBQ, these guys don’t mess around. Here’s a picture of their trailer, which highlights some of their accolades from cooking competitions in the past.

Mr. Dean Ayres, Pork & Dean’s

There will be 3 kinds of BBQ meats for guest to choose from. I won’t give it all away, but Dean is also cooking all the sides, including sweet corn from Little Wagon Produce!

Although we went outside of the state for main course, I was able to keep everything local for the appetizers, cake, and even one of the favors. We are keeping the appetizers light since I don’t think we will keep guests waiting long. My family is chipping in as my Aunts are helping me make vegetable and cheese trays. Of course, the veggies are coming from LWP!

I didn’t have to think twice about who would make the cake. I called “Paula’s Place for Cakes” in early February and it’s a good thing I did it early because she fills up quick. She doesn’t take more than 2 weddings a weekend and she already had one booked for our weekend. The best thing about Paula is she has a very organized process in place and she listens (it’s not about what she wants or what she likes to do). I brought her pictures of what I liked and she helped me right away through my many questions. Again, I won’t give it all away but there will be two different kinds of cake to choose from, as well as Vanderwende Farm Creamery ice cream!

As for one of the favors, I reached out to Mary Fennemore of Fifer Orchards. I have worked with Mary on the Farm to School Advisory Board and, of course, they are a long time staple of the fruit and vegetable business in Delaware. I recently took my colleagues from Nemours on a field trip to their orchard and retail store, and was pleasantly surprised to learn that they make many baked goods and candy daily. So I knew they could help me with a popular fall treat: candied apples! Apples have just come into season and they are making them a few days before the wedding, so they’ll be fresh. They also have several toppings to choose from such as caramel, nuts, sprinkles, and more.

Again, the whole point is that I tried to buy locally as much as possible beginning with the in-state location and the food. Although very prominent in the food industry, the “buy local” movement can extend beyond food products and the benefits from sales to our local economy are endless. Coming up next: the invitations, flowers, and honeymoon!

***For more information on the businesses mentioned, please see the links provided above or contact me at cvanderwende@hotmail.com .

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Who Spoke Up for DE Ag?

On Monday, August 13, I attended the public hearing at DE Dept. of Ag (DDA) regarding Executive Order 36. In my previous post, “Speak up on DE Ag Regulations“, I explained this order and announced the 3 hearing dates regarding agriculture in each county. At the Kent County meeting there were 3 public guests. According to Ed Kee, 5 public guests attended the Sussex hearing. The New Castle meeting was last week but I have not heard how it went.

There are several reasons I wanted to attend. The first is because I wanted to see how many others were interested in DE regulations related to agriculture. The second is because I’ve had the opportunity to study public policy and work in state government and I’ve learned that once regulations are put in place, they are very hard to remove. Sure, they can be amended but they are not always evaluated once put in place. So, I’m interested to see how this process works. And the third reason is, I was interested to see if any of the hot topics related to agriculture came up. What are the hot topics? In my opinion, they are Nutrient Management, Animal Welfare, and Food Safety/Food Supply.

Ed Kee, the DE Secretary of Ag, moderated the hearing and had several of his section heads present to address current regs. He opened by reading specifics of the order and stating the Governor’s wishes. He asked that we be specific when addressing regulations; not just to say all regulations are bad. Each agency within the executive branch must conduct a public comment period up until October 1. At the conclusion, agencies will evaluate comments and conduct their own review. In June 2013, the Governor’s office will submit changes made to the General Assembly.

The Secretary then introduced each of his staff members present. Who were the 3 attendees? Pam Bakerian-Executive Director of the DE Farm Bureau, Al Paoli-Director of the Small Business Development Center at DSU, and myself. He asked each of us to introduce ourselves and when doing so we had to sit in a specific chair so our voice could be recorded. Pam went first and complimented DDA for their long-standing committment to farmers. Al was up next and spoke to his small business experience and how we can work to gether to help farmers. He also stated how surprised he was that there weren’t more people in attendance. Ed commented that if it was for topics specifically, such as nutrient management, there probably would be. He said he also expects more attendance at DNREC and DOT’s hearings.

So then it was my turn. I introduced myself, explained my background in ag, and my current involvement-which is basically on the weekends, assisting my parents with picking, farmers markets, and marketing. This led into my comments regarding the increase of farmers markets and how well they have complimented my parent’s retail business. I also explained that it takes many people to make a farmers market successful-market managers, vendors, customers, downtown associations and many more. A change in just one of these can alter the success of a market. We recently experienced a change in management of the Downtown Milford Farmers Market as a newly formed committee took over the reigns. A request went out to vendors early in the season that all vendors must have a certain monetary level of liability insurance, which many vendors cannot afford. As a result, vendor participation decreased significantly. From what I heard, blame was put on DDA. However, the committee changed the requirement soon thereafter. I asked Secretary Kee, “Is this a regulation of DDA?” His response was “No, that it’s up to each individual farmer market”. Good to know. Then he had a question for me. He stated that he has received calls about vendors at markets stating or displaying organic produce when they are not actually certified organic. He asked, “Should DDA regulate this?”. My response? “No.” Even though it is a problem, it is something each market can monitor, just as they do with the insurance issue. How can they monitor it? By requesting a copy of vendor’s certification for organic production, making their own list of organic vendors, and making it public. DDA could help by listing certified organic producers on their public website; not necessarily regulating every market in the state. I also strongly believe each individual market knows what is best for their customers and vendors. Anyone else have ideas? Please let me know (cvanderwende@hotmail.com) or contact the Secretary himself!

If you would like to address current regulations, whether for agriculture or any other state agency, you still have until October 1 to submit a form online or printed. Now’s your chance!

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Farmers’ Markets: Past, Present, Future Part II – From Farm to Table

Happy National Farmers’ Market Week! In honor of the week, here’s my second post from the series, “Farmer Markets: Past, Present, Future“.

Back in July, news editor Gwen Guerke shared my Facebook post in the Milford Chronicle, in which I thanked our Riverwalk Farmer’s Market customers for supporting LWP in the 100 degree heat on July 7. I also shared that we sold out of 2500 ears of corn by 11:30 am. Since then, many customers have commented to me, “Did you really sell 2500 ears?” Yes, we did. But this is normal. We always pick approximately 60 baskets (42 ears each=2520 total ears) for the market each Saturday. It usually lasts until noon time, sometimes 12:30. What was abnormal was the fact that we sold all 60 baskets by 11 am that day, which was most likely because of the heat. Many of our customers choose to beat the heat by coming early, as we open around 9 am. The past couple Saturdays have been this way, as the heat and humidity in DE has not let up. I usually have time to clean up, consolidate baskets, and talk to customers but not when everyone comes out at once!

You may think, “What’s the problem? Isn’t selling out the goal?” It is and I’m not complaining. But Gwen hit the nail on the head with her next statement in the column. She wrote, “Think about this though: before the market opens at 9am Saturday, someone had to go out in the fields and harvest each and every ear. A lot of time and effort goes into the “Farm to Table” concept, so when you’re buying fresh and local fruits and vegetables take the time to thank the people who put in the work to make it happen.”  She’s right. More recently, many customers have been asking me if we picked the corn that morning. I tell them the truth, which is we usually have to pick some the night before and the rest in the morning. Why? Because even though we start picking corn at 5:30 am on Saturday mornings, we can’t get it all picked and packed by 8am, which is when we have to leave to get to Milford. Who’s the we? It’s usually Farmer Dan (my Dad), Breck (my brother), Uncle Doug, and Melissa Baker (a long-time, dedicated employee) and myself. We typically can pick one full basket every 10 minutes, which is about 6 baskets an hour. Therefore, 5 people picking corn can accomplish approximately 60 baskets in 2 hours but keep in mind we have to pick enough to keep our home retail stand going, too, as well the Western Sussex (Seaford) market and other wholesale orders. Additionally, it’s wet, so we wear rain suits to stay dry. There is usually minimal air movement as well, although it’s very peaceful. Here’s a You Tube video to give you an idea of what it’s like in the corn field: http://youtu.be/JknGLcKtGZU. At the beginning, you’ll see Dad actually husk an ear and taste it. He loves to do this and it’s his way of ensuring the planting is good. And here are some pics to share from the corn field:

Love this picture because it shows how much Uncle Doug has to bend over to pick sweet corn. But it also shows how much animals love him. Here Pansy is waiting for him to feed her an ear of corn, too.  🙂

Here Melissa is throwing a full basket on the corn wagon. It helps that she’s a lot taller than the wagon (unlike me!). 🙂

Any volunteers to help us pick this Saturday? If so, see you at LWP around 5:30 am. Otherwise, we’ll just see you at 9 am, with 60 baskets already grown, picked, packed, and delivered straight to you, the consumer, at the Riverwalk Farmers Market! Oh yea–and thanks to Gwen, for understanding and shining light on exactly what is “Farm to Table”!

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Celebrating Family, Farmer Dan, & Independence

Happy 4th of July from Little Wagon Produce and the Vanderwende Family! Where did May and June go? The spring months have been extremely busy on the farm. Farmer Dan laid out his vegetable plots, planted sweet corn as well as field corn and soybeans, and then fertilized everything. My brother, Breck, has been maintaining 2 greenhouses with 3 plantings of annual flowers, herbs, and vegetable transplants which will produce the squash, peppers, tomatoes, and eggplant for the summer business. Mom cleaned and opened our retail stand and is already in the regular flow of selling at 3 farmers’ markets close by. Almost all the summer vegetables came on 2 weeks early. We are still waiting for peppers and eggplant to ripen. And as usual, we are in desperate need of rain fall so monitoring irrigation systems is the current priority.

My family has also been busy, as we have celebrated many milestones recently. My grandmother healed from a broken leg, made it through physical therapy, and came home to the farm just in time for her 77th birthday on May 17. Farmer Dan turned 60 soon after on May 22! We combined his birthday celebration with Father’s Day and celebrated in the backyard at the farm. We threw up some tents, had a softball toss, played corn hole, and put his candles on a strawberry shortcake. As it turned dark, mom started a little bonfire for the grandkids to roast marshmallows. They loved it and even Farmer Dan brought out his old softball glove to have a catch!

Farmer Dan celebrating his 60th birthday and Father’s Day with strawberry shortcake and all four grandkids: Maci, Alanna, Aydan, and Brielle (Mom is in the background)

In June, my brother, Breck and his son, Aydan, celebrated birthdays. Breck turned 39 and Aydan turned 8! We celebrated at Cafe Tamburelli’s with pizza, spaghetti, and a chocolate chip cookie cake. We will have to start planning for Breck’s big 40th next year! 

Happy Birthday, Aydan!

And here it is July already. Several family birthdays are this month including my Uncle Garry, Jimmy, Donnie and even my own. But today was my brother-in-law’s, Shane, who turned 41. He is an “Independence Day Baby” so we combined the two occasions by celebrating at my sister, Danna, and his home tonight. We enjoyed their beautiful new pool and it was nice to relax in the middle of the week. 

Happy Birthday, Shane! Swimming with his girls, Maci and Brielle and his nieces, Savannah and Annabella.

But I can’t help but go back to Farmer Dan’s big milestone. He doesn’t like to talk about it but 60 years is a lifetime of knowledge, experience, and skills, especially in agriculture! I have been wanting to sit down and talk with him to pull some of these details out. Tonight was perfect because Shane’s family likes to talk history and reminisce, too, so I think they enjoyed joining the conversation. I prepared some short questions to highlight the past and the present. Here is what Farmer Dan had to say:

-If you weren’t a farmer, what do you think you would have done career-wise? I’ve really never thought about it but probably something with athletics, perhaps coaching or physical education. I also think I would’ve liked working in Cooperative Extension.

-What do you miss most about the days of agriculture when you grew up? It was less stressful. There were less financial pressures. It seemed like you could enjoy the work more.

-What is the biggest threat to ag in your opinion? Government regulations.

-What is the best part of being a farmer? Independence. Being your own boss. (Very fitting for the current holiday!)

-What is the most frustrating part of being a farmer today? Technology. All this new machinery has technology that none of us know how to work.

-What do you think future generations will need to succeed in agriculture? Computer skills, most certainly. More knowledge of the global market including global marketing.

-What do you think about women in ag today? Women have always been involved in ag-just more behind the scenes. They are coming to the forefront now because they are good at speaking up for ag rights, educating the public, and marketing products.

The conversation then went on to cover a little of everything. He likes to talk about how his grandfather grew a garden with strawberries and string beans. This is how he became interested in vegetable production. I also asked  him what he would do differently. He didn’t answer. Dad has never been one to talk much unless he’s talking about sweet corn, of course. But I’ll take his silence as he wouldn’t do a lot differently. He is an independent, successful farmer and gets to do what he loves everyday. He has a happy, healthy family (who likes to celebrate birthdays!).  On a day where we celebrate this great nation’s independence, I would also like to celebrate Farmer Dan’s. So here’s to you, Farmer Dan, and thanks for teaching me how to be independent, too.

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Farmers’ Markets: Past, Present, Future Part I – Getting Started

Did you know there are 27 farmers’ markets in the First State? Many are opening this weekend, including the Western Sussex Farmer’s Market in Seaford. They’re popping up everywhere! So, have you visited one yet? If not, you might be missing out on what has become the nucleus of most downtown’s thriving economies. Last year, with only 16 markets, sales totaled $1.8 million. It’s like having your good old corner store, with a produce section, in walking distance of your favorite coffee shop, restaurant, bank, and bakery shops. I bet there’s one near you, with 12 new locations opening this summer. Check out the Department of Agriculture’s directory for locations and times.

But believe it or not, the idea is not new. Many markets such as Lewes and Milford began over ten years ago. I’ve had the pleasure to participate in several through my work with my parent’s business, Little Wagon Produce. I got the call to help my Mom in downtown Milford five years ago, as she could no longer handle the volume by herself. In 2001, she began to transport fresh produce to Milford every Saturday morning. It took years for her to establish the LWP  name in Milford and I’m proud to witness and learn from it.  The work  and time required has not been easy. In order to build this market over a decade, Mom had to be:

  1. dependable– this means you have to show up every week of the market. It allows customer’s to rely on you and what you offer. This is hard for small farmers who do not grow large volumes.
  2. communicative– you have to take the time to talk and listen to the customers to find out what they like, need, and want! Then you have to follow thru and either provide it or help them find it!
  3. educative– you have to take the time to help customers understand what you grow and what you do to get it to the market every week (planting, picking, packing, refrigerating, loading, fuel for transporting, labor, etc).
  4. collaborative– you have to support the market by working together with fellow vendors. Each week Mom makes a round to buy from other vendors and we love to send customers to other vendors. For example, we send customers to co-vendor Tracy Riley of Houston Country Gardens when they ask for perennial flowers, since we only grow annuals, and she does the same for us.
  5. and embedded in the community– it helps to know customers by name, where they work, and what happened last week in the news. We do not live in Milford, but we make it a priority to frequent its businesses and events often.

The best part about farmers’ markets is getting to know our customers. He or she could be the town mayor, a local school teacher, or a retired grandparent. They then go out into the community and tell everyone to go downtown for the “awesome sweet corn” from Little Wagon. Word of mouth truly is a small business’s best advertisement.

Personally, the market has afforded me many opportunities. I feel embedded in the Milford community myself. I have met several people I now consider friends, such as the local postmaster (he likes to hug me), a local news reporter (she likes to talk about running), and a fellow co-worker’s dad (he likes to pick on me and calls me “corn-girl”).  I love to be outside and I admit, its great exercise, too. Do you know how hard it is to pack and unpack two box trucks?!! It’s also my way of staying involved in the family farming business. I love to help customers understand the seasonality of produce and how to pick it. It’s great to be able to spend time with my family. Not only do I get to learn from Mom but I also get to see my grandfather, Pop-Pop Bob. He doesn’t like to miss a Saturday and gets several hugs and kisses from customers. I also have a good friend, Wendy, that shares my love for the market and comes every week to help us.  My younger sister, Amber, has recently joined in on the weekly ritual as well.

I plan to continue writing about farmer’s market activity throughout the summer. But I can’t end this post without saying thank you to all of our farmer markets’ customers. We appreciate your time and business and I hope my family can continue to serve local communities with fresh, local food for a reasonable price. In today’s world, I truly believe we take our easy access to food for granted.

Becky Vanderwende (Mom) at the 2005 Strawberry Festival explaining to the customer how to best care for the flowers she’s about to purchase.

Seaford Farmers Market

Mom and Dad always said to not be afraid to show customers our produce. We understand that people want to see that the product is good. I love showing them how full our ears are and how good it looks!

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To Blog……Or Not To Blog?!

I’ve mulled over it long enough. What’s the correct way to blog? What’s my point? Are there too many other blogs out there now? And the list goes on and on and on. So I narrowed it down to my final 3 concerns:

  1. What angle to write from? (my perspective or Little Wagon Produce perspective)
  2. Can I keep up with it? (family, boyfriend, full-time job, part-time jobs, friends, etc)
  3. Do I really have something unique to say and, more importantly, who will want to read it?

And here’s what I realized:

Sooner is better than later. I knew I would regret it if I didn’t start this winter, since it’s my down time from the busy summer. I decided to portray my perspective for now because I’m learning so much in my new full-time position with Nemours and I have much to share about how it connects with my agricultural background.  I know it will be unique because I have a broad range of topics to cover from the history of ag, family experiences, customer recipes, consumer myths and questions, and local policy issues relating to ag. Plus I have a new project called Common Ground to tell you about, too. Therefore, I feel it would be very selfish of me NOT to share! I haven’t quite figured how I’m going to keep up with it but I’m hoping it comes naturally. I also pray that this blog will give me great contentment as I strive to inform, educate, and shed light on topics that are in much need of transparency.

Ok, enough said, I’ve got blogs to write! 🙂